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These are elements that should not be underestimated in the creation of a website oriented towards lead generation. However, this approach has a major limitation: it does not consider the fact that Google considers the company's authority to be one of the most important factors for positioning. How to generate authority through content Especially in the B B world, SEO strategies that focus on the backend of the site are not enough. SEO must focus on building authority through content and the company mission is a precious resource for doing so.
Company missionEach piece of content contributes to the creation of brand identity and helps Photo Editing Services prospects make sense of their choices - whether it is understanding whether they really need a certain product or service, or whether they are one step away from a purchasing decision. In fact, we must consider that people prefer to buy from companies whose values reflect their own, even in B B . The mission is precisely the tool that allows you to transmit a strong message that customers can recognize and share. For example, sustainability is one of the most relevant topics in this period.
A prospect who cares about environmental protection will prefer to purchase from a company that shows interest in this topic. Additionally, when searching for a product or service online , you are likely to enter the word “sustainability” into Google, along with the name of the product you are looking for. A mission that contains a series of keywords linked to sustainability can be an advantage from an SEO point of view . In combination with content marketing activities , it helps to improve your reputation also in the eyes of Google: an authoritative site generates incoming links, mentions, partnerships and other signals considered positive by search engines.
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